Get attention of visitors on the Website
Website needs to generate good leads and conversions as it can, however in order to do that, we need to make sure that the visitors stay for longer on the website. The time a visitor stays on the web page is directly proportional to the chances of a lead and conversions.
Apart from sales and conversion there are lots of other benefits too, like brand visibility, relevant information and brand awareness. Longer time duration helps in overall website ranking in Search Engine Optimization (SEO).
Now a question arises, what to do make a visitor stay longer on the website?
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Call to action buttons
Websites should be having a strategic call to action button on different pages, like, on homepage, on product page, on contact us page.
Within blogs, you can anchor links to relevant content. By doing this we can create the intent in a visitor to surf more. You have to upload relevant content on the blogs and pages of the website to increase the curiosity in visitors. Once they surf through the website and find relevant content and info, the chances to click on call to action button increases.
Exit Pop-ups
When a customer leaves the website, you need to fix exit popups that redirect the visitors to another page, and confirm that he/she really want to leave the website.
The exit pop-ups can be your latest product, blog posts, services with discount and videos of the products. Use different product pages and make sure you don’t let go the visitor easily.
Make your Content Smooth and Search Engine Friendly
Smooth and Search Engine friendly content means proper paragraphs, layouts and formatting. Google itself says, content is the king, make it easy to read, so that people can engage it in as soon as they find it.
Make topic wise content, split it in such a manner, that if people are looking for particular thing/ service they can easily find it without putting any extra efforts. All people don’t read your content word to word, so write it in points and conclude the article/ blog in the last.
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